We are global market leaders in our sector looking for a Marketing Communications Manager for a new role, designed to manage the international marketing communications team and package for our fast growing consumer channels.
SALARY: £40,000 - £45,000
BENEFITS: Pension scheme Health Scheme.
LOCATION: You would be based from our office in Huthwaite near Mansfield.
COMMUTABLE LOCATIONS: Mansfield, Chesterfield, Matlock, Nottingham, Ripley
We are the global market leader in our sector; we manufacture and distribute health and wellness brands through retail, online and specialist channels. Selling product in over 100 countries worldwide we provide the only “one-stop” shop service coupled with some of the leading brands in our market. We have embarked on a period of investment and re-structuring that provides a platform for us to deliver substantial growth over the next 3 years.
As Marketing Communications Manager, you will take responsibility for full planning and management of all international marketing communications activity.
To be successful in your application for this Marketing Communications Manager role, you will have:
·Experience in motivating and inspiring a marketing team whilst being a good team player with cross functional working skills
·Educated to degree level (marketing, business or other relevant field preferred) or equivalent; CIM qualified
·Proven experience in marketing communications including having a passion for gaining insights and translating them into powerful marketing programmes
·Solid knowledge of marketing and sales principles and experience of the full marketing mix is essential
·Ability to convert concepts and ideas into clear, engaging copy for internal and external audiences
·Experience in utilising marketing data analysis to full effect
·Experience in digital and traditional marketing
·Excellent interpersonal and networking skills with the confidence to interact with senior management internally and with customers
·Project Management skills
JOB SPECIFICATION: Marketing Communications Manager
·Manage the marketing communications team of two including mentoring, coaching and monitoring to drive a deeper understanding of customer segments through quantitative data analysis and qualitative market research.
·Lead the development, execution and measurement of integrated sales and marketing campaigns working with Category Managers, eCommerce Manager, Creative and Production Manager, and Sales to develop segment-relevant, high quality assets and to execute via email, digital, advertising, exhibitions and events, PR, brochures, POS and merchandising and other marketing tactics, based on real-world insights.
·Creation and implementation of an annual segment marketing and communications plan.
·Plan, develop and execute promotional campaigns via segment, in conjunction with sales, category managers and digital teams to support core brands, SKU pushes, event and product launches.
·Responsible for monitoring market news and industry developments for opportunities to engage our key segments with our products and thought leadership.
·Work closely with Category Managers and Sales to leverage segment-focused conferences to increase customer engagement and amplify our product messages.
·Managing all aspects of CRM including customer acquisition, retention and reactivation, campaign selection and targeting, in conjunction with the digital team.
·Preparing and implementing a social media content calendar, together with timely campaigns across all segments and working with the creative team to develop engaging multimedia content
·Manage the marketing budget and samples, with sign-off in line with limits of authority.
·Manage, monitor and report on all marketing and communications for segments across the business, and prepare regular metrics as defined by senior management.
·Work collaboratively within the marketing department to help define and drive marketing excellence.
INTERESTED? Please apply to our retained consultant Gerry Bell quoting Marketing Communications Manager and reference GB14836 to DD: 44 (0)1604 683303 Wallace Hind Selection. The Old Vicarage. Duston. Northants. NN5 6JB. Tel: 44 (0) 1604 758857. Please note that the postcodes used for this vacancy are for searching purposes only, they may not refer exactly to where the role is based.