We are global market leaders in our sector and this is a new role designed to develop our fast growing consumer channels with specialised PPC and SEO.
SALARY: £30,000-£35,000 basic
BENEFITS: Contributory Pension Scheme
LOCATION: Office based in Reading OR Mansfield
JOB SPECIFICATION - PPC Executive - SEO Executive
We are the global market leader in our sector; we manufacture and distribute health and wellness brands through retail, online and specialist channels. Selling product in over 100 countries worldwide we provide the only “one-stop” shop service coupled with some of the leading brands in our market. We have embarked on a period of investment and re-structuring that provides a platform for us to deliver substantial growth over the next 3 years.
You will take responsibility for full planning and management of all PPPC and SEO activity across proprietary and third-party e-commerce platforms.
You could be based from our office in Theale near Reading or our office in Huthwaite near Mansfield.
REQUIREMENTS - PPC Executive - SEO Executive
·Experience of running and reporting on digital marketing campaigns on a range of mediums including:Google Adwords (Search, Display & Shopping)Bing Ads, AMS (Amazon Paid Ad’s) and Google Analytics
·A full understanding and experience in using effective SEO techniques and measurements
·Ability to prioritise and work to tight deadlines
·Strong communication skills with the ability to interact with internal and external customers at all levels
·Excel skills to include pivot tables and vlook ups
RESPONSIBILTIES - PPC Executive - SEO Executive
·Plan, optimize and execute paid search campaigns for a variety of e-commerce platforms
·Work across Google, Bing , AMS (Amazon) and Social paid search channels
·Bench-mark PPC activity against competitors and report
·Conduct A/B testing for campaigns to find the most effective for conversion
·Perform keyword research and feed this into PPC campaigns
·Ensure all PPC campaigns are fully optimised and best practice applied
·Work with Paid Search Manager to develop near and long-time paid search strategies andcampaigns in-line with wider digital & marketing strategies
·Work with the Digital Content Executive to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion
·Be a champion for Paid Search and ensure your finger is on the pulse when it comes to the latest industry trends
·Continually develop skills in Paid Search and share this knowledge with the wider team
·Analyse activity and performance of all paid search campaigns and report findings back to the wider team
·Work closely with the wider team and provide insights from paid search to inform broader content optimisation tactics
·Perform daily house-keeping on PPC Campaigns including bid management, keyword optimization and ad copy-writing
·This list is not exhaustive, you will be required to undertake such tasks as may reasonably be required.
It is highly likely you will have worked in any of the following roles and/or markets, and worked with the following products and/or services:
INTERESTED? Please apply to our retained consultant Gerry Bell quoting PPC Executive - SEO Executive reference GB14796 Executive to DD: 44 (0)1604 683303 Wallace Hind Selection. The Old Vicarage. Duston. Northants. NN5 6JB. Tel: 44 (0) 1604 758857. Please note that the postcodes used for this vacancy are for searching purposes only, they may not refer exactly to where the role is based.