Internal Sales and Marketing Support

A leading European manufacturer of light commercial vehicle racking, shelving and conversion.

The Challenge
The biggest challenge for Wallace Hind was the unusual mix of marketing, e-commerce, design engineering, quotations and client liaison responsibilities that the candidate was required to have. The right candidate was likely to be a very experienced person who had done all these things in their career; or a less experienced “web- savvy” person who didn’t have all the experience, but who would need training on some aspects of the role. 

The WH Solution
We ran a full E- Search campaign which involved advertising on all the major job boards and searching all those job boards’ CV databases going back 18 months. We also had “alerts” set up so that when a relevant candidate logged onto any of the job boards, we were notified and would be able to contact them to discuss the opportunity.

The Results
The issue here was not handling a huge volume of response, but finding anyone with the wide range of capabilities and experience required at the salary, or spotting a less experienced person who had the capability to grow into the role. The campaign produced eight relevant candidates. By far the best of these was a less experienced person who had the web marketing experience and some design engineering, who was then to be trained on the other parts of the role. The client only interviewed him and offered him the job as compared to the more experienced people he showed a far greater understanding of website design and optimising.   Having recruited for this client for over three years, the consultant had gotten to know him and his business well and it quickly became apparent that he preferred someone less experienced with the scope to progress and grow the role.

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